Our consumer hardline platform focuses on companies that supply manufacturers and individuals with products they use every day. Exacerbated by the global pandemic, these products – for home use and for office use – are bought in stores, sourced from dedicated dealers, and transacted for online. The distinctions between channel and sellers have now blurred more than ever before, a phenomenon that seems likely continue. Moreover, the methods for serving these diverse interests, as well as buyer expectations, have and continue to change. Successful companies are, and will be, those that that will continue to adapt and innovate to new conditions, opportunities, and unexpected events. Our work will attempt to explore those issues and initiatives.